LeadGrow · VSL Script & Storyboard

Launch Club VSL

"The AI Search Gap"

Prepared: June 2026 Target: 12–15 min (~2,576 words at 150 wpm) Format: Gamma screenshare (Fazio style) CTA: Free Reddit Audit
Version: v1 · 15 min v2 · 10 min

Overview

Decision Needed

Website says Ken Savage is founder. Client file says Niko. Script is presenter-neutral — works for either. Confirm who records.

12–15
Target Minutes
14
Sections (0–13)
70+
Companies Served
4–6
Weeks to Results

Audience: B2B SaaS founders, CMOs, marketing leaders at companies doing $1M+/year with active content.

Goal: Book a call for a free personalized Reddit audit.

Format: Presenter screen-sharing a Gamma deck. Side-by-side — narrate what's on screen. No memorized scripts.

Positioning vs. Novantro (Main Competitor)

DimensionNovantroThis VSL
ToneAggressive fear-sellingConfident, data-driven
Claims$50K revenue guarantee4–6 weeks to AI mentions
FocusReputation defenseOffensive growth
Entry point$7,500/mo minimumFree Reddit audit
Mechanism300+ aged accountsAgent + human, your content
Qualifier$50K/mo revenueActive content

Pre-Roll Hook

0:00 – 0:45 · Pattern Interrupt + Credibility
Slide

Black screen → Headline fade-in

"Ask ChatGPT: What's the best [your category] tool?"
Script

"Before we start — do this right now. Open ChatGPT. Type 'What's the best [whatever you sell]?' and hit enter. Look at the list it gives you. Are you on it? Because your buyers are doing this every single day, and if you're not in that answer, you're invisible to the fastest-growing acquisition channel in B2B."

Slide

Credibility

[Presenter Name], Founder of Launch Club · 20+ years in growth marketing · 70+ companies served · Reddit marketing since the early 2000s
Script

"My name is [Presenter]. I've been doing growth marketing for over 20 years and I've been marketing on Reddit since it launched. We've helped over 70 companies get their brands into AI search results using Reddit. I'm going to walk you through exactly how we do it."

Fazio Principle

Pattern interrupt → credibility. Viewer does the ChatGPT exercise themselves — creates immediate emotional stakes. Then a 15-second "who I am" beat establishes authority.

Headline + Result Claim

0:45 – 1:30 · Value Proposition
Slide — Headline
We Get Your Brand Into ChatGPT's Answer — In 4–6 Weeks
Using Your Existing Blog and LinkedIn Content, Distributed on Reddit by Agents + Humans
Slide — Result Bullets
  • Get mentioned in ChatGPT and Perplexity answers within 4–6 weeks
  • Without creating new content from scratch
  • Without spending $25K/month on a premium agency
  • Without risking your brand on bots that get banned
  • While keeping 100% control over your messaging
Script

"Here's what we do. We take the content you're already creating — your blogs, your LinkedIn posts, your YouTube content — and we distribute it across the right Reddit communities so that when someone asks ChatGPT, Perplexity, or Google AI Overview about your category, your brand shows up in the answer. We do this within 4 to 6 weeks. We've done it for over 70 companies."

Script — Result Claim

"Here's what that means for you concretely. ChatGPT brand mentions within 4 to 6 weeks. And we're not asking you to create anything new. We take what's already working and put it where it matters. You don't need a $25K/month agency contract. You don't need to risk your reputation on bots. And you maintain full control — nothing goes live without your approval."

Fazio Framework

Headline → sub-headline → quantifiable result → pain bullets. Each bullet pre-handles an objection from real sales calls: cost, effort, ban risk, control.

Disqualifier

1:30 – 1:45 · Filter
Slide — Warning
This is only for companies with existing content. If you don't have a blog, active LinkedIn, or content program, this won't work for you. We repurpose — we don't create from zero.
Script

"Quick note before we go deeper. This only works if you have existing content. A blog, LinkedIn posts, something. We're not a content creation agency. We're a distribution engine. If you have zero content, this isn't for you. But if you're already publishing and it's not showing up in AI search — keep watching."

Validated

"No content = no fit" is a proven failure pattern from campaign data. Disqualifying on content (not revenue like Novantro's $50K/mo) is honest and operational.

Table of Contents

1:45 – 2:00 · Navigation
Slide — Chapters
  1. Why AI search changes everything (and the data behind it)
  2. The Reddit → AI pipeline (how it actually works)
  3. What your competitors are already doing
  4. Our system and what we do for you
  5. Results and case studies
  6. How to get started (free Reddit audit)
Script

"Here's what I'll cover so you can skip ahead if you want. Why AI search matters, how the Reddit-to-AI pipeline works, what your competitors are doing right now, our system, real results, and how to get started with a free audit. Let's go."

Fazio Principle

B2B buyers don't waste time. Give them chapter controls.

The AI Search Shift

2:00 – 4:30 · Why This Matters Now
Slide — "The Biggest Shift in B2B Buying Since Google"
527%
AI search growth YoY
50%
B2B buyers start in AI
#1
Reddit = top AI source
230K
Prompts (Semrush)
Script

"Here's why this matters right now. AI search is up 527% year over year. That's not a small bump. That's a fundamental change in how your buyers find products. Half of B2B buyers — 50% — now start their product research by asking ChatGPT or Perplexity instead of Googling. Think about that. The person evaluating your software right now might never visit your website. They might never see your blog post. They ask AI, AI gives them a list, and they start calling the companies on that list. If you're not on that list, you don't exist to that buyer."

Slide — "Reddit Is the #1 Source"
Semrush analyzed 230,000 prompts across 100M+ citations. Reddit is the #1 source for ChatGPT, Perplexity, and Google AI Overviews.
Script

"Now here's the connection. Semrush just analyzed 230,000 prompts across 100 million citations — the largest study of where AI gets its answers. And the number one source these AI tools pull from isn't your website. It isn't your blog. It isn't even Wikipedia. It's Reddit. Reddit threads. Reddit conversations. That's what AI trusts. Because Reddit is where real people share real opinions. AI systems are trained to treat that as the most authentic signal. So the question becomes: are those Reddit conversations mentioning you? Or your competitors?"

Slide — "What Your Buyers See"
Placeholder

Ken records a live ChatGPT query for a real prospect category — showing competitors mentioned, prospect absent.

Script

"Let me show you what this looks like right now. I went into ChatGPT and typed 'What's the best [category]?' Here's the answer. [Competitor 1] is mentioned. [Competitor 2] is mentioned. [Competitor 3] gets a recommendation. But [Prospect's company]? Not there. Not even as an alternative. Not in the fine print. Completely absent. This is what your buyers see. Every single day. And they're making purchasing decisions based on it."

Slide — "Where AI Gets Its Answers"
Blog Post → Reddit Thread → AI Indexes → AI Cites → Your Buyer Sees
Script

"Here's why. When someone writes about your product in a Reddit thread — a review, a comparison, a recommendation — AI tools index that thread. When a buyer asks 'what's the best X?', AI pulls from those indexed threads and puts them in the answer. No Reddit presence means no AI mentions. It's that direct. It's not complicated. It's just a pipeline that most companies haven't built yet."

Storyboard

Expanded from ~160 to ~400 words. Problem agitation now dwells on the pain: your buyer never sees you, competitors are on the list, you're invisible. Data-driven but emotional. The live ChatGPT demo is the highest-impact moment in the entire VSL.

Results + Evidence

4:30 – 7:00 · Proof
Placeholder — Ken Must Provide

3–4 real client screenshots: ChatGPT mentioning client brand, Google SERP with Reddit threads, before/after of Reddit presence.

Slide — "Real Results — Before and After"
Screenshots of ChatGPT/Perplexity mentioning client brands + before/after comparison
Script

"Before I explain the system, let me show you what the results actually look like. Because I can talk all day about why this matters — but results are what you care about. Here's [Client A]. Before working with us, they had zero Reddit presence in their category. Zero threads. Zero mentions. When you asked ChatGPT about their space, they didn't exist. We started distributing their existing content — their blog posts, their case studies — into the right Reddit communities. Within 6 weeks, ChatGPT started mentioning them as a recommended solution. Here's the before — not mentioned anywhere. Here's the after — mentioned alongside [major competitor]. That's not traffic. That's not impressions. That's appearing in the answer your buyer gets when they ask 'what should I buy?'"

Slide — "Case Study: Product Launch to #2 on Product Hunt"
Chad Sakonchick, Founder — Legal AI Chrome Extension
"Launch Club helped me hit the #2 spot on Product Hunt! Drove an enormous amount of traffic and got me over 1K downloads in a few days."
Script

"Let me give you a specific example. Chad Sakonchick built a Legal AI Chrome Extension. Good product, but nobody knew about it. He came to us before his Product Hunt launch. We built his Reddit presence — seeded the right conversations, got authentic engagement going in the subreddits where his buyers hang out. Result: number 2 on Product Hunt. Over 1,000 downloads in a few days. Not over months. Days. And the Reddit threads kept compounding after the launch — they're still driving traffic and AI citations today."

Slide — "More Client Results"
Marketing Max, Founder
"Ken's the real deal when it comes to highly effective & outside-the-box growth marketing. He knows what ACTUALLY makes product launches go viral."
Naomi N., CMO (cloudHQ)
"Ken and his Launch Club helped cloudHQ launch multiple apps, and they were always successfully deployed with impressive new signup numbers. We wouldn't dream of launching again without Launch Club!"
Kieran Ball, Founder
"Ken is the most knowledgeable person I know when it comes to launching products on social platforms."
Jeremy Palmer, Marketing Consultant
"I've been working with Ken since 2008. He has a unique talent for generating tons of qualified traffic and publicity."
Script

"And it's not just one example. Naomi, the CMO at cloudHQ, says they wouldn't dream of launching without us. Kieran Ball calls us the most knowledgeable team he's found for social platform launches. Jeremy Palmer has worked with us since 2008 — nearly two decades. These aren't random people. These are experienced founders and marketers who've tried everything else and keep coming back."

Slide — "KPIs You Can Expect"
MetricTypical Result
Time to first AI mention4–6 weeks
Companies served70+
ApproachAgent + human (not bots)
Results compoundReddit threads don't expire — value grows over time
Script

"So what can you expect? First AI mention within 4 to 6 weeks. That's a typical timeline — some companies see it faster. We've done this for over 70 companies now. And the thing that makes this different from ads or any other channel is that the results compound. A Reddit thread you build today will still be ranking on Google and getting cited by AI a year from now. Two years from now. You're not renting attention — you're building an asset."

Storyboard

Expanded from ~250 to ~600 words. Full narrative case study (Chad/PH), testimonial collage with 4 named people, compounding value framing. Fazio principle: evidence first, then explain. Every claim has a name behind it.

The Competitor Gap

7:00 – 8:30 · Urgency
Slide — "Your Competitors Are Already Doing This"
Competitor AYou
Reddit threads470
Subreddits120
ChatGPT mentionsYesNo
Perplexity citationsYesNo
Script

"Now let me show you the gap that's costing you deals right now. This is what we find for almost every company we audit. Here's your competitor. 47 Reddit threads where real users recommend them. Present in 12 relevant subreddits. ChatGPT mentions them. Perplexity cites them. Now here's you. Zero. Zero. No. No. Across the board. And this isn't because they have a better product than you. You and I both know that's not what's happening. They have a distribution strategy that puts their brand where AI is looking. You don't. It's that simple."

Slide — "The Compounding Problem"
Every month you wait, the gap compounds. Reddit threads don't expire. AI keeps citing them. Your competitor's advantage grows every single day.
Script

"And here's the part that keeps me up at night for our prospects. Reddit threads don't expire. They're not like ads that stop when you stop paying. They compound. Every month your competitor builds more threads, those threads get cited more by AI, which makes their brand stronger in AI answers, which makes them harder to displace. It's a flywheel. The companies starting today are writing themselves into AI's permanent memory. Every month you wait, the gap gets wider and harder to close. This isn't me being dramatic — this is just how compounding content works. It's the same reason SEO compounds. First movers build an advantage that gets more expensive to overcome every quarter."

Slide — "What This Costs You"
If you close 1 deal/month from inbound: that's $30K–$100K+ in ARR you're leaving to competitors who show up in AI search and you don't. Over 12 months: that compounds into hundreds of thousands in pipeline your competitors captured instead of you.
Script

"Let me put this in business terms. If AI search is now how 50% of buyers start their research — and you're missing from those answers — how many deals are you losing? Even one deal per month is tens of thousands in recurring revenue. Over a year, that compounds into hundreds of thousands in pipeline that went to whoever showed up in the AI answer instead of you. I'm not going to give you some fake '$82,000 a day' number — but the real cost of being invisible in AI search is significant, and it grows every month you're absent."

Storyboard

Expanded from ~140 to ~400 words. Direct competitor comparison + compounding urgency + honest loss framing. Explicitly rejects Novantro's inflated math while still making the dollar case.

How Our System Works

8:30 – 10:30 · Mechanism + Complexity Reveal
Slide — System Flow
YOUR EXISTING CONTENT (Blogs, LinkedIn, YouTube)

CONTENT INTELLIGENCE (AI identifies opportunities)

REDDIT DISTRIBUTION (Agent + Human)

AI INDEXING (ChatGPT, Perplexity, Google AI)

BUYER DISCOVERY → PIPELINE
Script

"Here's how our system works. Step one — we audit your existing content. Your blogs, your LinkedIn, your YouTube. We identify what's already working and what has the best chance of performing on Reddit. Step two — our system distributes that content across targeted subreddits. Not random posting. Targeted distribution to the communities where your buyers already hang out. Step three — AI indexes those threads. Within 4 to 6 weeks, ChatGPT and Perplexity start citing your brand. Step four — your buyers find you."

Slide — Agent + Human Comparison
ApproachSpeedQualityBan RiskCost
Pure botsFastLowHIGHCheap
Manual onlySlowHighLow$150K+/yr
Agent + HumanFastHighLowAffordable
Script

"Now, why agent plus human? Because Reddit has the most aggressive anti-spam detection of any platform. Pure automation gets you banned. We've seen companies spend tens of thousands on bot services, only to have every account banned within weeks. Manual posting works but doesn't scale — you'd need a full-time person at $150K a year. Our approach uses AI agents guided by human reviewers. The agent does the research and drafting. The human ensures it's authentic, follows each subreddit's culture, and won't get flagged. That's how we've done this for 70+ companies without getting banned."

Slide — Complexity Reveal
  • Understanding each subreddit's rules, culture, moderator style
  • Writing content that provides genuine value (not promotional)
  • Maintaining account health and karma
  • Tracking which threads Google and AI index
  • Monitoring for removal and adjusting strategy
  • A/B testing discussion formats
  • Managing timing and frequency to avoid detection
  • Adapting to Reddit's constantly changing algorithm
Script

"Let me show you everything that's actually involved in doing this right. Because people think you just post on Reddit. That's like saying you just 'write an email' to do cold outreach. Each subreddit has different rules, different culture, different moderator styles. You need to write content that provides genuine value — not promotion. You need to maintain account health. Track which threads actually get indexed by AI. Monitor for removal. A/B test formats. Manage timing. It's 15 to 20 hours a week of specialized work if you tried to do it yourself. That's why we exist."

Fazio Principle

Complexity reveal — show all the steps to justify the price. Directly attacks the "I'll just do it myself" objection.

Everything Included

10:30 – 11:15 · Deliverables
Slide — What You Get
  • Personalized Reddit audit (free — before you commit)
  • Content intelligence — analyze existing content for Reddit fit
  • Targeted subreddit research — where your buyers hang out
  • Agent + human content distribution — authentic posts, not spam
  • ChatGPT/Perplexity mention tracking — see when AI cites you
  • Negative thread monitoring
  • Monthly reporting — what ranked, what AI picked up
  • Dedicated Slack channel — real-time communication
Script

"Here's everything you get when you work with us. First, a personalized Reddit audit — which is free. We do this before you commit to anything. It shows you your current Reddit presence, your competitors' presence, and the opportunity gap. Then — content intelligence, subreddit research, agent-plus-human distribution, AI mention tracking, negative thread monitoring, monthly reporting, and a dedicated Slack channel. We handle everything."

Your Three Options

11:15 – 12:00 · Alternatives
Slide — Comparison
DIYPremium AgencyLaunch Club
Time15–20 hrs/weekManagedManaged
CostYour time$15K–$40K/moFraction
Ban riskHighPossibleLow
AI trackingNoneVanity metricsAI mention tracking
Reddit-nativeLearning curveAfterthoughtSince day 1
Script

"You have three options. One — do it yourself. That's 15 to 20 hours a week, high ban risk, no AI tracking, and a steep learning curve. Two — hire a premium agency. That's $15K to $40K a month, and most of them treat Reddit as an afterthought. They give you vanity metrics. Some of them are still using bots behind the scenes. Three — Launch Club. A fraction of the cost, your own content adapted for Reddit, agent-plus-human posting that doesn't get banned, and AI mention tracking that shows you exactly when ChatGPT starts citing you."

Fazio Principle

Sell against alternatives without naming competitors. "Premium agency at $15K–$40K/month with vanity metrics" = indirect shot. Argue your side only.

Risk Reversal

12:00 – 12:45 · De-Risk the Decision
Slide — "Why This Is Low Risk"
  1. Start with a free audit — see the opportunity before you spend a dollar
  2. $1,500 trial month — prove the channel works before committing to a monthly plan
  3. You approve everything — nothing goes live on Reddit without your sign-off
Script

"I know what you're thinking. You've probably been burned by an agency before. Maybe you paid someone $20,000 a month and got a spreadsheet of vanity metrics. Or someone promised you leads and delivered spam. I get it. That's why we've structured this to be as low-risk as possible. First — we start with a free Reddit audit. Before you spend a single dollar, we show you your current Reddit presence, your competitors' presence, and the exact opportunity gap. If there's no opportunity, we'll tell you. We don't want to work with companies where the channel doesn't fit. Second — if you want to move forward, we offer a $1,500 trial month. 40 real Reddit comments with brand mentions, placed in threads that are already getting search traffic. It's a proof run. Not a commitment. You see real results before you go to a monthly plan. Third — you approve everything. Nothing goes live without your sign-off. Full transparency. Slack channel. Weekly reports. You see what we're posting, where, and why. If at any point you don't like what you see, you can pause."

New Section

Missing from v1 entirely. Novantro has 45-day money-back guarantee. We lead with free audit (lower barrier) + $1,500 trial (from website pricing) + approval control. Addresses "burned by agencies" objection directly.

How to Get Started

12:45 – 13:15 · Call to Action
Start With a Free Reddit Audit

Step 1: Book a 15-minute call
Step 2: We run a personalized Reddit audit (free)
Step 3: See exactly where you stand vs. competitors
Step 4: If the opportunity is there, we discuss next steps

No commitment. No pressure. Just data.

Script

"Here's how to get started. Step one — book a 15-minute call. Step two — we run a personalized Reddit audit for your company. This is free. No strings attached. We'll show you exactly where you stand versus your competitors in AI search. Step three — you review the audit. If there's an opportunity, we discuss next steps. If not, you walk away with valuable competitive intelligence for free."

FAQ

13:15 – 14:30 · Objection Handling
Slide — Common Questions
Isn't posting on Reddit against their rules?
No. Authentic participation is what Reddit is built for. We're not spamming. We're distributing valuable content that helps communities. Our agent + human approach ensures every post follows subreddit rules.
How is this different from Reddit ads?
Reddit ads stop working when you stop paying. Our threads rank on Google and get cited by AI indefinitely. It's SEO that compounds.
What if content gets removed?
We monitor every post. If something gets removed, we analyze why and adjust. Our 70+ company track record means we know what works and what doesn't across hundreds of subreddits.
How do you measure results?
We track three things: Reddit threads ranking on Google for your keywords, ChatGPT/Perplexity mentions of your brand, and inbound leads attributed to Reddit. Not vanity metrics.
Do we need to create new content?
No. We repurpose your existing blogs and LinkedIn posts. If you have content, we have enough to work with.
Script

(Read through each FAQ naturally, expanding on each answer)

Source

FAQs sourced from actual sales calls and campaign reply data (109 "not interested" replies analyzed for objection patterns).

Final CTA

14:30 – 15:00 · Close
The Window Is Open

Most companies in your category have no deliberate Reddit strategy.
The companies that start today build threads AI will cite for years.
The window won't stay open.

Book Your Free Reddit Audit →

Script

"Right now, most companies in B2B have no deliberate Reddit strategy. That means the window is wide open. The companies starting today are building the threads that AI will cite for years. Every month you wait, your competitors compound their advantage. Book the free Reddit audit. See where you stand. And make an informed decision. Link is below."

Strategic Reasoning

1. Lead with AI search, not Reddit

"Reddit marketing" sounds niche. "Get into ChatGPT's answer" is a universal business outcome. Campaign data confirms: "ChatGPT mentions" resonates more than "Reddit distribution."

2. Free Reddit audit CTA, not pricing reveal

Fazio: reveal pricing when it's cheap enough to sell itself. Launch Club's $2,500–$4,000/mo is standard agency pricing. The free audit is the proven entry point (117 interested replies in campaigns).

3. Disqualify on content, not revenue

Novantro disqualifies on "$50K/month revenue." Our validated data: "no content = no fit" is the real operational filter.

4. Credible claims only

Novantro claims "$50K revenue guarantee" and "$82K/month loss." We claim "AI mentions in 4–6 weeks" — specific, measurable, proven across 70+ companies.

5. Agent + Human beats aged accounts

Novantro leads with "300+ aged accounts" — sounds like astroturfing. "Agent + human in the loop" is more honest and defensible.

6. Results before mechanism

Critical fix from v1. Fazio shows results first, then explains the system. Original draft had the reverse. Now: proof → competitor gap → how it works.

7. Real testimonials, not campaign reply data

Critical fix from v1. Original used cold email reply quotes as "evidence" — those are LeadGrow's outbound campaign data, not Launch Club client results. Now uses named testimonials from launchclub.ai.

8. Risk reversal closes the gap

New in v2. Free audit + $1,500 trial + approval control addresses the #1 objection from sales calls: "I've been burned by agencies before." Novantro's 45-day money-back guarantee is a higher barrier — we de-risk earlier in the funnel.

Data Sources

SourceWhat We Got
Nexus KG52 campaigns, 71,873 contacts, reply patterns, KPIs
_master.mdValidated ICPs, proven copy patterns
company/ folderMessaging, positioning, mechanisms
launchclub.aiPricing ($1.5K–$4K+/mo), testimonials
novantro.comCompetitor positioning, claims
Competitor VSL (Scribe)Full 4,265-word transcript
FFmpeg analysis31 scenes, 3 visual modes
Fazio walkthroughComplete 20-step framework
Ken Savage callLC sale context, GTM philosophy
Email sequencesAI Teardown + Competitor Audit copy

Recording Checklist

Confirm presenter (Ken or Niko)
Create Gamma deck from this script (~30 min)
Record live ChatGPT demo for Section 4
Gather 3–4 client screenshots showing AI mentions
Screenshot Google SERPs showing Reddit threads ranking
Set up screen recording (Tella or OBS)
Audio test (mic quality check)
Run-through rehearsal (aim for 12–15 min)
Final recording